is an educational app for Barnes & Noble targeting college students. Visually, the main requirement was for the app to feel light, clean and transparent. As the lead designer for this project, my goal was to ensure a visual solution, that provided a clean and non-disruptive reading/learning environment. The main idea behind that strategy was to make sure that text and reading experience remained the primary focus, as well as, providing a non-disruptive UI which enhances the user's learning process. From the user experience's perspective, a unified design was required for several platforms so that users could switch between different devices and still get a seamless reading/learning experience.
Supported platforms:
Web, iOS, Mac OS, Windows and Android.
Concept • UX • Visual • Lead
is a reading platform from Barnes & Noble College that lets user read and interact with digital content, thus, enhancing the everyday learning experience. It allows the user to purchase, organize and read textbooks.
Features
• Create highlights, notes, and bookmarks. All changes are automatically saved and made available regardless the platform.
• Easily group digital content by term and course.
• Zoom fixed format content, or adjust the layout and fonts with re-flowable content.
Supported Platforms:
iOS, Mac OS, Windows and Web.
Is a French Pastry Shop located on the east coast. I was asked to redesign their e-commerce presence. I had done some branding and packaging work for them in the past. That lead to my follow up with them in order to understand what they wanted to communicate with their new presence. The answer was simple, they wanted it to reflect the experience someone would get when walking into their physical shop. A fun, yet sophisticated feel.
After some fine-tuning the solution was born! The nature of the product allowed for a beautiful and clean UI. I was able to create a platform that showcases their Monthly Flavors, a Monthly Box subscription service, and a fun way to customize your own box of macarons.
Botanic is a lifestyle app that helps you find green juice bars, plant-based foods, and wellness spots around you. It also helps to nourish users with inspirational bites, showcasing natural, organic, plant-based food and wellness.
is an iOS app targeting everyone from beginner yogis all the way to advanced ones. Leo Yogis allows you to play your preferred class, customize your own flow, or find the closest one to you according to your preferences. Guided meditations are available, as well as, progress analysis and a badge reward system.
You can also receive notifications such as "Deep Breath" reminders.
is a concept design for a Cheese Festival. A responsive microsite that showcases details about the event and allows for event ticket purchases.
Its All About Personality. Some subjects are really exciting to work with, and some, are what you make out of them. The task was to create a complete design system for a fictitious event. I created: Cheese-Mania, an event where each cheese is a character, full of personality. The main purpose of the characters was to invite guests to get to know them, and educate people about the great quality and the production methods of California Cheese. The visual solution was a set of silhouettes and a typographic system that reflects the variety in flavors and “character” of each kind of cheese. 90% or more of California cheese come from family own farms. These allows for a hands-on process, and superior quality.
My Bath Time, Mine, Mine Mine! Kids are always searching and exploring new things. A cast of fantasy characters was a playful solution to feed their imagination, and entertain their bath time and more!
This playful app lets kids create their own characters, by swapping tops/bottoms. They can Tap the tummy or head for a variety of animations. When it comes to bath time, they can select a character that will sing and teach them about personal hygiene in a fun way. Then there's also a Brush-Brush-Brush feature, that guides them through the oh so fun-teeth brushing sessions!
A Self Service Market (World Market Re-design) This is a customizable market. Barter Corner, a place where you can personally customize your own set of tea, coffee, trail mix, you name it. Or, simply sit to have a cup of coffee, and a freshly baked croissant, in this nautical artisan store within a store. The qualities brought together in Barter Corner, create a different type of outlet that allows World Market to expand and cater to a new and larger demographic.
The nautical-minimalist website, allows the user to understand what the brand is all about, see the cafe details such as menus, hours and specials. The user can access the shop and the "Tips" page, where they can get suggestions on using their products.
We consume things visually before we consume them physically. There is a very interesting relationship in the way we perceive food, and the way design influences it. When shopping for dinner, a consumer encounters hundreds of products on the shelves. The goal was to create a type conference and all the material to promote it, including a book, badges, poster and a mailer. The starting point were two words: experimental and type. Then, from the word “experiment”, I got to food, from type to letters and communication, therefore creating the connection. At first, the idea of food vernacular came up, but then massed produced packaging appeal more interesting as an experimental subject, where the psychology of color, type, and shape came into play in consumer choices.
Fresh Air of Origin. A castle in the heart of Sonoma, doesn’t that sound legendary? Well, it is. The legend behind is a family winery. There is something about the intimate wine making process that happens in this family operated winery. Ledson specializes in small varietal lots, that reflect the genuine diversity of their select vineyards and appellations. The actual castle was designed and built by John Ledson, who had a vision and made it happen. I designed the labels inspired by the architecture and the gardens of the winery, to communicate both - the history of the family tradition and the experience of being at the winery, and the Ledson castle.
The Search for the Unknown. The legend of Atlantis is surrounded by mysticism; it talks about a drowned island where once, an utopian society was believed to have existed. Many are still searching for it. This is an experimental attempt with typography. I selected Incognito Pro, a typeface by the Hungarian designer, Gábor Kóthay. This typeface was inspired by old maps and navigational tools. The connection was almost instant. The human condition of the search for the unknown is something that lives incognito in many of us. For some, Atlantis just like “the unknown” is at the center of hopes for a better future, and it is forever an allegory of utopia. I designed a promotional book to showcase the beautiful qualities of the typeface, a type specimen book, and a promotional poster.
Specialty World Food. Chef’s Monroe Next Stop is part of World Market’s revival. It is a private endorsed brand, and it was created to bring specialty food products. A fictional character was created to tell the story. Chef Monroe has trekked a lifetime around the world gathering cultural culinary treasures that encompass his inner most cooking essence. This hand picked line of specialty products and spices bring a touch of the world in to your own kitchen.
Cleaning Knowledge
While visiting World Market, there was this tradition and nostalgic feel of the home, and there was a market for performance items that is currently almost non-existent. It made sense to introduced a new line with gentle but reliable cleaning products with a splash of humor.
World Food Staples. Cargo Food is part of World Market’s house brand revival. This line is inspired by parcels. Special hand-packed goods from around the world, sent to you. Cargo food is a food and drinks line which carries a collection of food staples from around the world.
An everyday refreshing scape. Cargo bath is part of World Market’s house brand revival. Sophisticated and affordable cleansing products for the modern women, inspired by the carrier pigeon. This animal played an important roll carrying secret messages across borders. This elegant bird was used to carry “cargo” to other places in the world. The main idea was to explore different ways to represent the essence of the bird in the packaging, keeping it fresh, airy, modern, and tranquil.