The Search for the Unknown. The legend of Atlantis is surrounded by mysticism; it talks about a drowned island where once, an utopian society was believed to have existed. Many are still searching for it. This is an experimental attempt with typography. I selected Incognito Pro, a typeface by the Hungarian designer, Gábor Kóthay. This typeface was inspired by old maps and navigational tools. The connection was almost instant. The human condition of the search for the unknown is something that lives incognito in many of us. For some, Atlantis just like “the unknown” is at the center of hopes for a better future, and it is forever an allegory of utopia. I designed a promotional book to showcase the beautiful qualities of the typeface, a type specimen book, and a promotional poster.