is a concept design for a Cheese Festival. A responsive microsite that showcases details about the event and allows for event ticket purchases.
Its All About Personality. Some subjects are really exciting to work with, and some, are what you make out of them. The task was to create a complete design system for a fictitious event. I created: Cheese-Mania, an event where each cheese is a character, full of personality. The main purpose of the characters was to invite guests to get to know them, and educate people about the great quality and the production methods of California Cheese. The visual solution was a set of silhouettes and a typographic system that reflects the variety in flavors and “character” of each kind of cheese. 90% or more of California cheese come from family own farms. These allows for a hands-on process, and superior quality.