An everyday refreshing scape. Cargo bath is part of World Market’s house brand revival. Sophisticated and affordable cleansing products for the modern women, inspired by the carrier pigeon. This animal played an important roll carrying secret messages across borders. This elegant bird was used to carry “cargo” to other places in the world. The main idea was to explore different ways to represent the essence of the bird in the packaging, keeping it fresh, airy, modern, and tranquil.